Three things allow you to slice through the online noise:
Language, Technology, and Creativity.
Is what you’re saying actually making sense?
Do people scream “Shut up and take my money!” when you describe your services?
Or are they left scratching their heads?
Great copywriting is key to a great offer, a great sales page, a crisp video script, or a red-hot social media post.
When you have control over language, people slow their scroll and pay attention.
Then there’s technology.
Did you really get all these certifications and service all these clients, only to get your butt whipped by a silly social media algorithm?
Or pour your heart out in an email newsletter – only to see abysmal open rates?
The WAY you deliver your message online matters.
(Really, it’s just as important as the message itself.)
Do you want your message to be seen and heard? Then your tech MUST be dialed in.
And finally, my favorite – creativity.
Any marketing strategy, no matter how revolutionary, will be adopted by the masses and become ineffective in 36 months.
You must take a FRESH approach, and you must capture people’s attention
Don’t be one of these talking heads that pushes out hours of video or pages of blogs that no one ever consumes.
You’re too smart and brilliant for that.
Do something fresh, and people will listen – and buy.