Prior to business, I studied classical French Horn for 14 years.

That adds up to hundreds of auditions, thousands of hours of practice, and far too many conversations with myself about how best to emote a certain passage of the Strauss concerto ( or the opening of Kanye’s “All of the Lights”).

There are three elements to playing the French horn (or any wind or brass instrument) masterfully:

The first element is intention. You first need to know what you want to express and how you will phrase the music to bring your expression to life.
Think road trip. Before you get in the car, you plan some things out. “What’s the destination? When will we stop for gas and restrooms?” And so on.
The second element you need is a great engine.
For French horn, your engine is your lungs and your face. The way your lips purse, the position of your tongue in your mouth, the depth of your breath – if you’re even a millimeter off, your tone quality turns to crap. To play sound on a brass instrument, you buzz your lips.

If your buzz is crappy or inefficient, just like an engine, you’re not going anywhere.

Okay! You’ve got your roadmap. You’ve got your engine. Now we need a vehicle – your instrument.
(In music school, your horn was known as “your axe”.) Vehicle, instrument, axe – whatever you want to call it, this is the weapon that lets you slice through and leapfrog your competitors.

Your weapon amplifies your intention and your skill. You put the horn up to your lips, and its twelve feet of tubing will slingshot your fanfares through the Alps. The instrument doesn’t make sound. You’re making the sound. But the instrument makes you louder.

So, how does this relate to business?
Well, if you have an intention, and you have a skill set that you want to share, it’s time for you to find your amplifier.
Your vehicle of choice. Your instrument of expression. Your one sharp axe. Maybe it’s blogging. Maybe it’s Pinterest. Maybe it’s LinkedIn.
You find that instrument, and you learn how to play THAT instrument better than anyone.
My instrument is Facebook. Yes, I know it’s an oldie, but it still hits the notes when you play it right. Time on platform keeps going up year after year. Live videos on Facebook get ten times the comments and pretty much stomp all other posts. Facebook ads, when used correctly, rapidly amplify awareness during your next launch, promotion, or sale.

And so on.

If you’re curious about Facebook, you can grab a free copy of my guide “The Complete Beginner’s Guide To Monetizing Facebook Live,” which has been downloaded hundreds of times by happy readers and listeners.

Get the guide here, and I’ll see you soon!

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