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Writing Powerful Headlines: 4 Psychology-Backed Copywriting Tips
Wanna write powerful headlines, but feel like your writing, well… sucks? There’s good news: Successful headlines use psychology to persuade, not skill.
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How To Release Anger, Channel Frustration, And Jumpstart Creativity
Are you angry? Are you frustrated? Here’s how to release anger and turn the steam coming out of your ears into a tailwind.
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3 TV Interview Tips That Make You Sound Smarter
Looking for TV interview tips for an upcoming appearance? Do you want to sound smart when cameras are on and the microphone goes live? You may want to adopt a few TV interview tips publicists teach their clients to sound smarter and maximize airtime when they make an...
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5 Free Instagram Tips I Learned From The Harvard Business Review Instagram
Instagram is obviously a good marketing platform choice for photographers, food bloggers, fitness influencers, and other visual brands. But what if your online brand centers around writing or data? And what if your core asset is a website or channel other than...
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Why Impostor Syndrome Can Sometimes Be A Good Thing
Millennials constitute the largest percentage of the global workforce, and 7 out of 10 report that they've experienced impostor syndrome at some point in their career. This feeling of being a fraud can discourage you from taking risks and further educating yourself,...
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Want To Jumpstart Your Day? These 7 Focus Tips Will Help.
“The first hour is the rudder of the day.” This quote is from Henry Ward Beecher, and for a while I loved it, along with any other focus tips I could find to improve my productivity. Then I hated it. That’s because I explored 5am productivity life - and it led to more...
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To Achieve Goals This Year, Overcome “The Biggest Loser Paradox”
As someone who lost 105 pounds and kept it off for 17 years, I loved it when a game show about massive weight loss hit the airwaves in 2004. The Biggest Loser became a smash success with over two dozen international versions, and is returning to TV in 2020. Within a...
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5 Things I Wish I Had Known In Music School
Much of the six years I spent in music school were filled with trepidation and worry. What if I can’t win an audition?What if I get in a car accident and my face becomes disfigured?What if I injure myself or develop one of a host of small biological anomalies (carpal...
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Win Back Time and Focus On Command With A Black And White iOS Screen
If you feel like looking at your phone all day wrecks your ability to concentrate and is probably not good for you, a black and white iPhone screen might be a nice productivity fix. Recent research confirms our heavy screen dependence and its negative effects:...
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Pride Marketing After Pride: 3 Ways To Continue Supporting The LGBTQ+ Community
Pride marketing has changed. Companies and consumers are now realizing that encapsulated awareness months alone aren’t enough to dismantle systemic discrimination or marginalization. Don’t get me wrong, pride month is incredibly important to us LGBTQ+ folk. But it...
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This 97-Year-Old Book About Advertising Is More Relevant Than Ever
One reason I never made it as a professional orchestra musician is that I treated the French Horn like a never-ending brain puzzle. “What does this melody mean?!” I would ponder to myself fifty times a day as I sat in a windowless practice room. Whenever auditions...
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Create Pillar Content And Grow Your Audience
Ready to create a killer piece of content for your business, but feeling spooked when it comes to all the little steps there are to complete? “Pillar content” - long-form content that lives on your website forever, shows off your expertise, and ranks well in search...
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Search Marketing Vs. Social Media Content Strategy: A 10,000-Foot Overview
Pillar content, or long form content on a blog or website, can help bolster your social media content strategy and its purpose.
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Pillar Content Strategy: Additional Tips
You’ve created a pillar content strategy, developed an awesome piece of content, promoted it well, and can measure its performance month in and month out. Now how can you continue to feed your baby to make it even bigger and stronger as time goes on? If you want to ...
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Content Analytics: Measure, Adjust, And Improve
You know content can help you leverage your time and educate people new to your business or brand. But how do you define your “content analytics” - ya know, how your content is performing and how you should adjust? If you’re looking to determine Whether your content...
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How To Promote Content: 3 Simple Steps
You’ve created some killer content -- perhaps something short and sweet, or perhaps a piece of long form or pillar content as explained in this guide -- and now it’s time to promote your content out in the world. How will you ensure it doesn’t completely launch to the...
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Content Ideas: Figure Out What Content To Create
When it comes to content ideas, you’re probably in one of two camps. Either you have too many ideas on what to create or write about, or you’re feeling dry as a bone when it comes to creativity and inspiration. We've reviewed the difference between search content...
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Use Pillar Content To Grow Your Business: A Beginner’s Guide
An overview of beginners around what pillar content actually is and how it can help you grow.
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I Learned This 3-Step System For Organizing Creativity From A Top Music Conservatory
A college education gets the shaft these days. Student loans have created a financial crisis, underemployment (working a job unrelated to your field of study) snarls young people for years after graduation, and the rise of hustle culture made us grind day and night,...
read moreFacebook Live Tips: How To Crush and Repurpose Your Livestreams
Why are some Facebook lives compelling and well-attended, while others drone on and fall COMPLETELY flat? Is it in the introduction? The camera angle? What’s the secret? There are a few Facebook live tips to making a Facebook live POP - not just in the livestream...
read more“A charismatic speaker, facilitator, and guest, Nick Wolny is a media and messaging strategist for entrepreneurs. LeadPages describes him as “a creative thinker whose marketing strategy converts big”, and SUCCESS magazine describes him as “a Facebook ads expert”. In addition to regular TV appearances on consumer tech with NBC and FOX, Nick has also written for Entrepreneur Magazine and Social Media Examiner, and has been featured with Reader’s Digest, Mens’ Health, VICE, Greatist, FOX, GrowthLab, and the Houston Chronicle.
Named a top LGBTQ+ business owner by Houston Business Journal in 2019, Nick is an LGBTBE-certified diversity supplier, has served on Mayor Turner’s LGBTQ Advisory Board for the city of Houston, and has been featured in LGBTQ+ multimedia content by USA Today.”
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