How I Repurposed A 3-Minute TV Segment Into 15 Pieces Of Content

Photo by ROBIN WORRALL on Unsplash

I know a few people, especially small business owners, who have done a TV spot or two with their local station.

Often, the conversation includes one or more of these statements:

  • “I was so popular that day… and then nothing really happened.”
  • “We had tons of phone calls that week… but now crickets.”
  • “I’d love to go back again… but a PR firm booked us, and I don’t really know how they did it.”

Our knee-jerk response to being on TV is that we’ll have 15 minutes of fame.

But thanks to the internet, it’s easy to turn a single segment into a lifelong credibility marker.

You can leverage a TV spot over and over again — forever, really.

(Even if the segment was months or years ago, or super-short like mine was.)

Why A TV Spot Asserts Credibility

TV is “Earned Media” in a video format. You’re being featured as an expert for community-wide commentary, which makes people see you as an authority.

And while “fake news” rhetoric is being tossed around in both directions, a local station endorsing you can give you an edge over the competition.

It’s more important than ever to take time, establish credibility, and build trust with peers in the online space.

I recently did my first TV spot — a local segment I pitched myself, where I spoke as the expert on technology, mindfulness, and habits — and repurposed it into 15 pieces of additional content.

Photo by ROBIN WORRALL on Unsplash

So in this blog, I’ll give you a step-by-step breakdown of my strategy and execution to repurpose and leverage content.

Also — for transparency — I reference and hyperlink a lot of little software tricks in this blog. None of them are affiliate links, so feel free to click away and trust that the copy isn’t influenced by prospective affiliate sales. This is simply how I chose to approach the task at hand.

Let’s dive in.

The prep work: Setting up your mic drop moment

“Let your plans be dark and impenetrable as night, and when you move, fall like a thunderbolt.” ― Sun Tzu

I executed the first ten of these repurposed posts simultaneously to make a splash throughout my social channels.

But to do that, I needed to do some prep work. I tracked down files, prepared social media copy, and edited video snippets to ensure they would look and feel native on each platform.

If you would like to take a similar approach, here are three steps you need to take to set up you mic drop moment.

Photo by ROBIN WORRALL on Unsplash

Setup Step #1: How To Download Any TV Clip for your personal use

“Leveraging existing resources is innovation’s sweetest play.” ― Richie Norton

Usually, to acquire a copy of a TV clip, you need to hound a producer to get a link.

This takes a little sweat on the producers’ part though — and for this segment clip, I was asked to wait for a bit.

This segment was the day before election day, so everyone at the TV station was understandably working full blast on that coverage.

But, being a token millennial, I want everything now. So I implemented a contingency plan to acquire the TV clip itself and sourced it from; the clip was $60, and an HD file of your clip is emailed to you.

Photo by ROBIN WORRALL on Unsplash

I planned for it to arrive by the next business day, but it actually arrived about four hours after I ordered it, which was great.

There are a few other services that offer TV clip sourcing as well, I haven’t personally done transactions with them though.

Setup Step #2: Pre-write your caption copy

“You must stay drunk on writing so reality cannot destroy you.”― Ray Bradbury

While I waited for my video clip to be delivered, I began writing the statuses I planned to use for my social media posts. (Not writing these in advance can often tangle you up.)

I knew I wanted to

  • Project excitement and enthusiasm
  • Ensure that people who didn’t have time to watch the clip still understood what I was posting about at a glance
  • Expand a bit on the content, but not write an entire book about it
  • Be relatable

I also knew I would be writing separate posts for Facebook, Instagram, Twitter, and LinkedIn, due to character count, so I loosely planned those out, though the structure was fairly similar for each.

I also write all my caption copy in my Notes app on my Mac. This way, when I post to Instagram or schedule in an auto-posting app like Buffer, I can copy-paste what I’ve written easily.

Photo by ROBIN WORRALL on Unsplash

Even if I use a tool like Buffer to schedule a post, I like to check it immediately after publication and ensure that the caption was uploaded correctly with the right formatting.

Lastly, for spacing clarity, I put single dots as line breaks between each sentence.

This ensures correct text formatting on Instagram, and ensures that in posts with longer copy Facebook doesn’t compress line breaks too much.

For LinkedIn, I follow the same formula, but make everything SHORTER.

And then, for Twitter, I get the point across ASAP, and then throw in some hashtags.

I knocked out this prep in about an hour (53 minutes of existential crisis/writer self-loathing, and seven minutes of actual writing, which is my average ratio).

A few hours later, my TV clip arrived in my inbox! So I got to work on the video editing prep.

Photo by ROBIN WORRALL on Unsplash

Setup Step #3: Trim and groom your video into clips that get maximum consumption

“The most basic way to get someone’s attention is this: Break a pattern.” ― Chip Heath and Dan Heath

First things first — I want video captions on my video in a few of my formats, so I needed to have a .SRT file made.

Why? 90% of video on Facebook is watched with the sound off. There’s a better chance people will watch some, most, or all of the segment if they can understand what’s happening without having to turn the sound on.

Normally I would use a service called Rev, which gives nice, quality captions done my transcriptionists and not machines. It’s $1/minute of audio that you’re getting transcribed, and is a go-to when you just need the captions to be accurate and not deal with it.

This was a fairly short video, though, and I wanted the captions ASAP. So I opted for machine-generated transcription instead. The challenge with machine transcription is that, while cheaper, you usually need to go in and do some editing.

I used a service called Trint for my machine-generated transcription. Then I went in and did my own edits. All in all, it took about ten minutes.

Photo by ROBIN WORRALL on Unsplash

The other advantage to Trint is that I could export the file as captions for a video AND a written transcript (to use later in written communication if I wanted) for the same price, whereas in Rev you have to do them as separate orders.

Amazon Web Services now also offers machine transcription, FYI, but I hadn’t used it yet, so I opted for Trint this go-around since it was a tried-and-true resource for me.

I exported the captions file. Now onto the video editing.

For some social outlets, I knew I could use the video as-is. (Specifically, Facebook.)

But to have my media segment be native to platforms like Instagram or Instagram Stories, I was going to have to do some resizing and editing.

I’ve used Camtasia for years, and am transitioning to Adobe Premiere Pro (or at least learning it well enough so I can effectively outsource and delegate). Again, since I wanted speed, I executed these edits in Camtasia.

Photo by ROBIN WORRALL on Unsplash

Here is the “inventory” of every resize and trim I created:

  • Square: I framed the original landscape video in the middle of a square video, leaving space for upper and lower thirds. I placed a title in the upper third and let my captions file play in the lower third.
  • Square, but in clips: I spliced four clips from the full square video, one for each question-answer volley, since the segment was four questions and four answers in total. I’ll use these later.
  • Portrait: I also reframed the video into portrait formatting (1080×1920 pixels, a 9:16 ratio).

Then, I

  • Sent the square video to my phone and trimmed it into three 60-second clips with an app called CutStory.
  • Sent the portrait-sized video to my phone and trimmed it into twelve 15-second clips, also with CutStory.

Then, I ran ALL of these video files through a converter so the video quality wouldn’t degrade.

(Ever try to upload videos to Instagram, only to have them dramatically reduce in quality and look grainy? That’s because some of your specs are incorrect on the video file.

You could manually adjust this yourself. I don’t have time for that, though, so I invested in the Wondershare Video Converter instead to optimize my videos for social feed quality.)

Photo by ROBIN WORRALL on Unsplash

Lastly, I took a still of the square video format — this will be for my Instagram feed post.

Okay — editing DONE. We’re locked and loaded for the initial mic drop.

The 15 Pieces Of Content (And Considerations For Each)

“I’ll admit that writing doesn’t always come, but I’m totally against walking around looking at the sky when you’re experiencing a block, waiting for inspiration to strike you. Tchaikovsky and Rimsky-Korsakov didn’t like each other and agreed on very few things, but they were of one opinion on this: you had to write constantly. If you can’t write a major work, write minor trifles. If you can’t write at all, orchestrate something.” ― Dmitri Shostakovich

#1: Create Pre-Segment “Behind The Scenes” Content

I knew I was going to be on the segment prior to the segment itself, so that allowed me to create additional content. Behind-the-scenes media is one of the easiest ways to multiply your digital footprint.

For me, I kept it casual and played with a Facebook live filters while sitting in my car before it was time to enter the TV station.

Photo by ROBIN WORRALL on Unsplash

I chose to do a Facebook live because I knew this would have the most reach — and my intention was not necessarily to have brilliant content, but instead make the largest possible percentage of my audience become aware that a “win” would be coming from me soon.

This allowed me to establish authority and credibility before the segment was even aired.

If I could re-do this, I would probably do an additional post right after the segment finished with this photo and something like “Just completed a live TV segment! So excited to share it with you guys soon!”

It could have been a simple post — this was the photo I was going to use:

Photo by ROBIN WORRALL on Unsplash

Basic, yet effective. I like to think of this as “hype content”.

Some other types of “hype content” I could have created are:

  • Bring a friend with me to take photos or video of me while live — this is my first choice regarding TV segment leverage and would have been ideal
  • Take photos of the TV station when I arrived outside
  • Use a stock photo of the station or newsroom that I would be reporting in, if I hadn’t been able to snap the photo above

This can give you some more runway, especially if you won’t be able to post your video clip right away.

#2: Repurpose Into A Facebook Post

“Can we go back to using Facebook for what it was originally for — looking up exes to see how fat they got?” ― Bill Maher

My personal profile post racked up reactions from over 10% of my network and a couple thousand views — pretty good for a non-live video in 2018.

Photo by ROBIN WORRALL on Unsplash

For Facebook, I uploaded the video clip as-is. My pre-written status was already done.

I know my personal page posts get the most momentum when I post them around 6am, so I got up early to post on that. Since it was my personal profile, scheduling the post is not an option.

I also took into consideration that my home internet is slow — so to upload a 400MB video to Facebook was going to take a while.

Then, RIGHT after I posted the post and it was encoded and ready to watch (Facebook takes a few minutes to encode an uploaded video), I re-clicked on my video (from a desktop) and looked for the three dots icon.

Photo by ROBIN WORRALL on Unsplash

Then I clicked “Edit Video”.

Photo by ROBIN WORRALL on Unsplash

In the “Edit Video” menu, I do two things:

#1: I change the screengrab of the video. (My profile seems to be especially good at choosing embarrassing screengrabs — anyone else? — so I change that here to the most authoritative still I can find.)

#2: I upload captions. Upload your SRT file. Note that your caption file name needs to have a specific suffix for Facebook to accept it — you’ll be directed accordingly on how to do that.

Technically, you COULD have Facebook create the captions and edit them yourself.

The disadvantage to this is that you’ll only have the captions live on Facebook, and you’ll have to regenerate them for other platforms. That’s why I prefer sourcing the captions file instead.

Photo by ROBIN WORRALL on Unsplash

All set! I monitored the post throughout the day, and was sure to comment on all comments I received.

(This is not only polite, it helps keep the engagement and visibility of the post up throughout the day.)

Photo by ROBIN WORRALL on Unsplash

#2a: Facebook Ad possibilities

“The best ideas come as jokes. Make your thinking as funny as possible.” ― David M. Ogilvy

Separately, I also did a post to my Facebook Business page. I’m not too concerned about this engagement at this time, since my Facebook business page isn’t a big concentration of mine, but yours might be crucial.

If people keep in touch with you or your brand via your Facebook Business page, you need to be tinkering with high-engagement content, live video, and/or ads to be seen these days.

What I WILL do is run this post as a Facebook ad down the line. Specifically, I’ll run this ad on lifetime budget as part of an engagement sequence to new email subscribers, et cetera.

“What the hell does that mean?” you ask? Well, when people sign up for my email list, and reach the thank-you page for my lead magnet, my Facebook pixel can capture them.

Then, I can have this post run to them as a Facebook ad.

I have the ad only run on Mondays, and I filter out users once they’ve watched the ad for 3 seconds, so they don’t see it over and over and have it feel redundant.

This way, new subscribers can get to know me, even if they never open emails, and it’s super-inexpensive to sustain (literally a dollar a day, one day a week.)

Photo by ROBIN WORRALL on Unsplash

Lastly, since this segment has moments of visual authority, such as me gesticulating to the hosts, I wanted to feature that further — so I also made a chunk of this video my Facebook business page cover.

I resized the video to 820×462 pixels, and shortened to under 90 seconds. This adds some visual interest for when people on desktops look at my business page.

Photo by ROBIN WORRALL on Unsplash

#3: Repurpose Into An Instagram Feed Post

“Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.” 
Paul Rand

As I mentioned before, I had done some clip trimming in preparation for my Instagram posts.

I used Airdrop to quickly send my edited clips from my computer to my phone, and was locked and loaded with a square-sized image and three 60-second videos from earlier. I posted these as a single post, with my pre-written caption.

(I do NOT use a system like Buffer or HootSuite for this, because the video might degrade when it comes into Instagram from a third-party platform.)

Here’s the completed post.

Photo by ROBIN WORRALL on Unsplash

Why did I do an image? Simple: So people would see the exact frame I wanted them to see, and be inspired to swipe.

Also, it makes my feed look a little bit cleaner. Here’s how that image looks in my feed history:

Photo by ROBIN WORRALL on Unsplash

Remember: Instagram’s algorithm weighs engagement heavily. And you’ve probably noticed that posts that are multi-image or multi-video appear in feeds multiple times.

Again, maximize engagement by commenting on all comments and encouraging conversation.

#4: Repurpose Into An Instagram Story

“Real artists ship.” ― Steve Jobs

It’s estimated that Stories consumption will pass Feed consumption in 2019, so it’s important to remember that many users would love to hear from you, but have abandoned feed browsing altogether.

I posted to my Instagram Story the 12 15-second clips I prepared earlier using CutStory.

(And yes, I actually googled the “Yasss” sticker so I could overlay that image onto my stories-optimized video file and make it feel more native.)

Photo by ROBIN WORRALL on Unsplash

Now, someone on Stories can sit back and let these play in succession to experience the clip in its entirety.

If I’m going to spend this much time repurposing content, though, I want it to last and not just disappear after 24 hours.

So I created a new Instagram Story highlight: “Media”.

Photo by ROBIN WORRALL on Unsplash

For now, I just used this TV segment. This way, if future followers are browsing my highlights, they’ll see this credibility marker in action.

Now, I didn’t do this personally, but if you wanted to drive people toward a link and create traffic, but don’t have 10,000 followers, there is a workaround.

First, ensure that your desired link is in your profile.

(If you want multiple links in your profile, use something like LinkTree ($6/month).)

(For those of you with huge traffic volume, perhaps explore Have2HaveIt — super sexy and used by outlets like Forbes, but starts at $49.99/month+.)

Then, in your Story, use the profile tag feature and tag your OWN profile. Resize that tag so it’s very very small.

Then — here’s the workaround — you place a sticker OVER the tag. The tag becomes invisible, and the sticker essentially turns into a button.

Voila — you’re driving traffic through Instagram Stories.

#5: Repurpose into an IGTV post

“Never pass up a chance to have sex or appear on television.” ― Gore Vidal

IGTV is an up-and-coming outlet that allows you to post long-form content onto Instagram. IGTV will likely collect momentum over time.

Now, I repurposed my TV clip into an IGTV post to take advantage of additional push notification opportunities.

If you did the setup steps earlier, you already have a portrait-oriented video and are ready to go.

Though, I suppose you could upload a video horizontally for more screen coverage. It isn’t native, but your video gets full screen coverage, and Instagram will lock the orientation as users rotate.

Here’s how both of those orientations look as IGTV thumbnails:

Photo by ROBIN WORRALL on Unsplash

Will uploading videos horizontally to Instagram be the future? I don’t know. Probably not, in my opinion, but now you know the options.

Also — YOU GUYS. When you post an Instagram Story, you can now link directly to an IGTV episode of yours — even if you don’t have 10,000 followers.

Look for the link icon after you’ve created Story content in-app. Then select an episode.

Photo by ROBIN WORRALL on Unsplash
Photo by ROBIN WORRALL on Unsplash

#6: Repurpose Into A Twitter Post

“Twitter provides us with a wonderful platform to discuss/confront societal problems. We trend Justin Bieber instead.” 
Lauren Leto

Next, I repurposed my video into a Twitter post.

Photo by ROBIN WORRALL on Unsplash

I had to trim my video down to under 2:20, which I was able to do in Twitter itself, so I didn’t worry about any additional video editing on my side.

I chose to trim most of the front, so that if I did have more than a nanosecond of people’s attention in Twitter, they would dive right into the interview rather than have to wait.

I also made my copy a little more Twitter-appropriate: Short, bright, Hashtaggy, and to the point.

I’m not a Twitter expert (I mainly only use Twitter to retweet articles from writers, editors, and influencers I follow), so if you have additional ideas on how to leverage TV on Twitter, feel free to drop ’em in the comments of this article.

#7: Repurpose Into A LinkedIn Post

“What about confusing clutter? Information overload? Doesn’t data have to be “boiled down” and “simplified”? These common questions miss the point, for the quantity of detail is an issue completely separate from the difficulty of reading. Clutter and confusion are failures of design, not attributes of information.” 
Edward R. Tufte

Since video is still in its infancy on LinkedIn, there’s a lot of opportunity to create a visually interesting experience for an audience that spends their days researching on LinkedIn, making referrals, and hanging out.

Photo by ROBIN WORRALL on Unsplash

If I wanted to, I could also use this video for a LinkedIn ad.

I’m not doing that this time around, but if I wanted to create leads or drive traffic to a funnel of some kind, this post could have doubled down as a LinkedIn ad.

(For my social media advertisers: LinkedIn ads are pay-per-click, not cost-per-click — approach only if you’re confident you have a slam-dunk landing page on the backend and your ideal audience is hanging out on LinkedIn.)

In the interim, I’ll just make a splash on the LinkedIn feed.

#8: Upload To YouTube (for later embedding)

Next, I uploaded the video file to YouTube. Visibility aside, there were two main reasons for this:

#1 — I want to be able to embed this video into different posts in different places — for example, here:

Photo by ROBIN WORRALL on Unsplash

Ta-dahhhh. That was a simple copy-pasted link of a 400MB file. I could do that because of YouTube.

What I love about that embed is that you can watch the whole segment without having to leave this article or jump to YouTube.

(And, technically, by watching a certain amount of the video, I could then put some YouTube ads in front of you the next time I want to do a launch of some kind. It never hurts to rack up views and build authority on your videos.)

#2 — By being smart about the keywords of my video file and custom thumbnail, I can increase the chance that this video will show up when someone does a Google search on my name.

I had the video file and the custom thumbnail use the keyword “Nick-Wolny”.

Photo by ROBIN WORRALL on Unsplash

Since Google owns YouTube, if you have videos on YouTube with a strong SEO presence, they will show up in overall search results for your keyword, which is great.

#9: Repurpose as GIF snippets for email communication

I love copywriting, and I’m familiar with how strong a driver email marketing can be when your copy and content are strong.

It’s increasingly challenging to be visually compelling in email though, because video continues to rise and capture attention.

Our attention spans have reduced 30% in the last 15 years. Which means you have to work harder to capture and retain people’s attention (something you must own in order to have your message be heard).

Email platforms also don’t allow autoplay of videos within an email.

Enter the GIF: Graphics Interchange Format. A founder thinks it’s pronounced “Jif” like the peanut butter, but a pronunciation debate continues to rage.

GIFs recently turned 30! They’re easy to make, and since we have authoritative video to use, let’s make some.

You saw this GIF I made earlier — here it is again:

Photo by ROBIN WORRALL on Unsplash

Not bad, right? I made this on GIPHY in very little time. To do your own:

  • Go to, or download the GIPHY app.
  • Upload your video file. (You could upload just a clip that has the piece you want — this makes the file size smaller and the process faster.)
  • Choose length. (The one above is four seconds. I chose this so that two different camera angles were captured, my name appears and also because I was gesturing a lot.)
  • Add any captions or graphics you want.

Now, where the hell do I use this thing?! I suggest two email embed strategies:

#1 — Send a newsletter to your existing list. Your GIF can help skimmers understand what you’re talking about. Use copy to direct them to the full segment.

Here’s how it looked when I was putting it together in ActiveCampaign, my email provider:

Photo by ROBIN WORRALL on Unsplash

#2 — Incorporate your GIF into a welcome email or autoresponder email

I also embedded by GIF into my welcome email sequence.

You see, the open rate of welcome emails and autoresponder emails (particularly ones where you’re delivering a lead magnet, opt-in bribe, or receipt) is wayyyy higher than other emails (50–90%, versus about 20% on average, according to research from Mailchimp.)

So, I want to assert authority for my newbies — because who knows if they’ll ever open an email from me again, honestly.

After I deliver my lead magnet, I share a little about me and what they can expect — this is where I put my GIF.

I also invite people to go deeper with me by linking to some of my other content (so they can binge on me if they want) and invite them to join me on one or more of my social platforms (for me, it’s my Facebook personal page, my Instagram, and YouTube.)

Now let’s discuss how talking about this content can itself become new content.

#10: Repurpose as four additional Facebook posts

As I mentioned earlier, I took each question/answer volley and turned it into its own standalone video.

Now, for people who missed your announcement the first time around, referencing your media post again and again will keep them in the know.

But for your followers who are already aware of your success, reposting the same thing over and over again is going to get real annoying real quick.

I justify the reposting of parts of an interview in two ways:

  1. Create a good amount of new content that expands on the talking point being featured, and
  2. Adjust the content visually in some way (apply a filter or something visually interesting).

For example — in my first response, I gave a short, 30-second answer on how finding balance with smartphone use is important, but can be challenging to lock in since many of us have day-to-day work and personal responsibilities that require us to be connected.

Photo by ROBIN WORRALL on Unsplash

I have more to say about that topic. Around productivity, around habits, around wellness, around focus, and so on.

So I expanded on that point. I blended my earned media hit with some new content to create more leverage and runway out of my TV hit.

And re-using a video clip that is authoritative, while repetitive, is way better than a freakin’ quote box in my opinion.

Photo by ROBIN WORRALL on Unsplash

I also like to create some sort of new visual experience.

I’m not a professional video editor, so for this solve I love to use video editing apps. An app I personally used for the leverage of these segments is Hyperspektiv. It’s $1.99, and has several filters that are cool to look at.

Photo by ROBIN WORRALL on Unsplash

Some of the filters are really trippy and artsy. But others are more subtle — I opted for those.

If you buy this app, the filters I personally use are “Lugosi”, “Neuromancer”, “Spore”, “Ink”, “Festi”, “Terminator”, “Afterparty”, “Mezcal”, “Vibes”, and “Flashback.”

Now, I need my new caption copy.

Here are a few more best practices that help me write Facebook caption copy faster and with less brain power:

  • Emojis as bullets — The CTRL+COMMAND+SPACE keyboard shortcut is my best friend. Emojis are cute AF and double down as visual bullets for social media, making your copy easy on the eyes.
  • Single-sentence paragraphs — Our eyes are taxed when we read blocks of text, particularly on smaller smartphone screens. Help people understand your message by chopping paragraphs way down; in most cases, every sentence can be it’s own paragraph. (This bullet, for example, is already too long.)
  • Lead with a headline — This isn’t a hard-and-fast rule, but it’s certainly polite to give your reader the summary of your post in the very first line.

I then link back to the original full interview post in my comments — juuuuust in case someone didn’t see the initial full clip and wants to check out the original interview.

Photo by ROBIN WORRALL on Unsplash

#11: Repurpose as four additional Instagram posts

I made my video clips square and chose filters that weren’t too crazy-distorted so that I could work them into my Instagram feed posts quickly and easily.

(Also, you can’t upload caption files to Instagram posts — keep that in mind when you’re promoting across platforms.)

For Instagram caption copy, I take a similar approach to my Facebook caption copy, but with these adjustments:

  • Line breaks — I 100% use dots, dashes, or lines to force line breaks and create more whitespace.
  • Hashtags — In a nutshell, I use a mix of local hashtags and industry hashtags that I personally follow and enjoy browsing. About 75% of my hashtags are the same for every post, and then I rotate in pertinent hashtags depending on the content of the post itself.
  • Generally, a bit shorter — I’ve done 1,500-word Facebook posts before, but that’s too long for Instagram‘s maximum length of 2,200 characters; I need to get to the point faster.

I actually had to rewrite part of this post to park under 2,200 characters — here’s what 2,100 and some change looks like, for reference:

Photo by ROBIN WORRALL on Unsplash

As you can probably tell from this article, I don’t shy away from longer posts, blogs, and pieces. But for your audience, something shorter and snappier might be more engaging and get a better response.

#12: Repurpose as Four new LinkedIn posts

This is a quick repurpose…. So I don’t have much to add here. My biggest adjustment to turn the new Facebook and Instagram posts as LinkedIn posts is to tighten my caption copy.

Click through this embed to see an example of what that looks like.

#13: Repurpose as Four New Twitter posts

You guys get the idea, right? The great thing about splicing the video segment into multiple clips is that I can actually stagger their delivery across channels if I want.

My Twitter posts are coming later since it’s less of a priority platform and my account is focused more on give than on self-promotion at this time.

When I’m ready, though, the content is already locked and loaded — which is a refreshing feeling as a content creator.

#14: Repurpose As A Blog

I’m having a meta moment, since you’re reading this example in real time right here, right now, on Medium.

Photo by ROBIN WORRALL on Unsplash

Wait — let’s make it even more creepy:

Photo by ROBIN WORRALL on Unsplash

You get the idea.

Whether it’s a self-publishing site like Medium, a different media outlet, or your own site blog, there’s an opportunity to expand even further by stepping outside of common social media channels.

And you can bet I’ll be pointing all my social media channels back to this Medium post once it goes live to provide more leverage still. It’ll feel like variety since this post is much more long-form.

#15: Repurpose As A Facebook Live/YouTube Live “Picture In Picture” Post

I wanted to provide a further behind-the-scenes breakdown of this segment. I also wanted some space to share vulnerability, critique myself, and show off some tech.

So, in a YouTube Live, I watched my own segment, stopping and starting to critique myself.

Photo by ROBIN WORRALL on Unsplash

This “review” format felt most native to YouTube.

And at this point I’ve done 5 posts each for Facebook and Instagram, but only one YouTube upload, so I wanted to balance things out a bit.

(I could have done it to Facebook though if I wanted. I could have also done it as an Instagram live, but I would have had to film my laptop screen with my phone and then keep screen-flipping to comment, which sounded not fun.)

To pull off this livestream, I used a software called eCamm Live, which I love for more technical livestreams where you want to do a screenshare or set up different scenes.

I also needed a REALLY fast internet connection — I would say fiber-optic internet or bust on this.

To do the picture-in-picture, you’re essentially livestreaming multiple video feeds at once, so unless your upload speed is super fast, the livestream will pause or end from overload — especially if you’re streaming HD-quality video.

Photo by ROBIN WORRALL on Unsplash

To check your internet speed at any time, Google “Run Speed Test” and test your download and upload speed.

Photo by ROBIN WORRALL on Unsplash

(Note: My upload speed was about 200mbs when doing the YouTube Live shown above.)

You probably notice a transition is happening; we’re creating more and more new content that references the original video, rather than being the original video itself.

Additional platforms I didn’t cover, but you personally could

As you can see, the number of ways you can leverage and repurpose is really only limited by your own creativity.

There were a few platforms I did NOT leverage and did not cover in this article, not because I think they’re unworthy, but because I really don’t use them for personal purposes.

However, you could. Here are a few of those examples:

Pinterest is not covered here. If I were to repurpose this content to Pinterest, I could have taken a screenshot of me talking on-camera and designed that into a compelling pin.

SnapChat is not covered here. I’m sure someone out there has a brilliant business or brand that is blowing up on SnapChat, and that business or brand isn’t me.

Twitch is not covered here, because Twitch is really much more about livestreaming, community, and the syndication of livestreams, and not just a video platform.

A nice Medium article on Twitch from Gary Vaynerchuk is here: Why I’m Going All-In On Twitch

Thanks for reading. Do you have other platforms or ideas on how you would leverage a video segment?

If so, feel free to add them to the comments so future readers can browse and get even more ideas.

And feel free to share this article with anyone who might get something out of any of the repurpose techniques.