PR And Media

Why This Common PR Agency Metric Doesn’t Apply To Entrepreneurs

Advertising value equivalency is a common PR metric. But it may actually be totally irrelevant to you. Here's why.
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There’s A Surprising New “Most Important” Metric For Book Agents And Talent Managers

Book agents and talent managers no longer care only about follower counts. They want to see these PR priorities instead.
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How To Land Your First TV Interview And Jumpstart Your Personal Brand

Wondering how to land your first interview and be on TV? Here's a step-by-step playbook to get you started.
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How To Get Press For Your Startup For Free

Want press coverage for your business? There are many ways to drum up free pr for business by yourself – here's what to keep in mind.
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5 Tips To Spin Your Story For More Publicity And Exposure

Thinking about business publicity and exposure, but not sure where to begin? Here are tips on how to spin your story.
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Email Pitch Examples: 5 Media Pitches That Worked

Want to see some email pitch examples that resulted in PR hits? Here are 5 of mine, swiped right from my inbox.
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How To Write For Business Insider, Get Exposure, And Elevate Your Brand

Wondering how to write for business insider in 2022 and beyond? Here's what you need to know to craft a pitch that works.
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Everything You Need To Look Ridiculously Good On Zoom

Wondering how to look good on Zoom? To upgrade from webcam to pro shot, here's what you need.
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How To Know Your Writing Is Good Enough For Big Publications

Want to know how to write for big publications? Wondering if your writing is even good enough? Read this.
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3 TV Interview Tricks That Make You Sound Smarter

Are you about to be on TV and freaking out about it? Here's how to be on TV and ace your interview with confidence.
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Nick Wolny is a media and marketing strategist for entrepreneurs. Named a “40 Under 40” by the Houston Business Journal, he’s a contributor for Entrepreneur and Fast Company and a technology commentator for NBC and FOX with over 60 live TV appearances.